Northcentral University Sued for Using Abusive Marketing Techniques

Northcentral University Sued for Using Abusive Marketing Techniques

The College Post

By Staff Writer

Sept. 11, 2018

The Northcentral University (NCU) has landed itself in a soup after a former student filed a class-action complaint against the online school in a federal court.

The complaint, filed by Christina Torres in the U.S. District Court for the Southern District of California, alleges the online-only for-profit university of using abusive market schemes to lure students by promising quick degrees. The school has been accused of dragging the degrees for years leaving students with huge loan burdens.

Torres, who attended the university between 2010 to 2017, seeking a Doctor of Education (Ed.D.), was told that she would complete her degree at the cost of $30,600 in three and a half to five years, but it took nearly 7 years costing her more than $50,000.

“NCU never dealt with me on the level. If they had not misrepresented the timeline, costs, and hurdles to completing this doctoral program or if they had just honestly disclosed their scheme, I would not have enrolled at NCU. Period,” she said.

“I certainly would not have put myself on the hook for tens of thousands of dollars in student loans to finance my education. They wasted my time, sidelined my ambitions, created a huge delay in my life, and forced me into deep debt.”

According to Torres’ attorney Joseph Peiffer, the university uses a bait and switch marketing scheme in its doctoral programs.

“NCU is running what is essentially The bait is displayed when NCU’s marketing materials and employees mislead prospective students by promising that doctoral degrees will cost less and take less time to complete than those programs would actually take,” Peiffer said.

“Prospective students take NCU’s bait when they commit to attend the university, pay substantial tuition and fees, and obtain hefty student loans.”

Peiffer Wolf Carr & Kane Continues Investigating

Peiffer Wolf Carr & Kane lawyers often represent individuals harmed by fraud, or other unfair or deceptive practices and are continuing to investigate Northcentral University’s programs. Most cases of this type are taken on a contingency fee basis, meaning that Peiffer Wolf Carr & Kane would advance the case costs, and only get paid for their fees and costs out of money they recover for their clients.

Capella students who believe they were victims of fraudulent conduct or misrepresentations by Capella should fill out an online Contact Form or contact attorney Paul Lesko at 314-833-4826 or at plesko@prwlegal.com for a FREE Consultation.